We have committed to giving 50% of our search profits to the American Civil Liberties Union
How does my search help the American Civil Liberties Union? When you search using the "Search with Love" search box, we display search ads via Google AdWords. Advertisers pay us on a per-click basis to display their ads. 50% of the profits from this go directly to the American Civil Liberties Union.
How much money am I contributing by searching via this extension? Estimates indicate that for every promoted result search click, it will allow us to donate on average $0.15 to the ACLU. For example, if someone clicked on average 1 promoted result per day that would lead to an estimated $50+ per year being donated to the ACLU because of them. This can vary greatly depending on how frequently someone is searching and what they are searching for. This means that a light searcher who rarely uses the "search for love" feature may end up leading to $5 per year donated while a heavy user could lead to $200+ per year being donated. Either way every contribution counts so we encourage all users to use our service as much as possible.
Why not just use a competing extension? Many popular chrome extensions that claim to donate to charity use low quality ads, meaning that having such extensions installed do very little to help charities. Since we use high-quality ads via Googles Ad Network, it allows us to make a maximum impact.
What does the ACLU do? According to their website "For nearly one hundred years, ACLU lawyers have been at the center of one history-making court case after another, participating in more Supreme Court cases than any other private organization. With attorneys nationwide, we handle thousands of cases each year on behalf of clients whose rights have been violated."
What can I do to help even more? To make to biggest impact, please visit ACLU.ORG to make a donation directly.
When was New Tab Now started? New Tab Now first began development in December of 2019 but was released in early June. We are still a work in progress, but we are constantly working to improve our extension and web services.
I still have more questions, who can I contact? Visit our contact us page to for any questions you have and we will get back to you as soon as possible.